New subscriptions can hide problems in the customers you already have.

SaaS: Reanimated helps you diagnose a software business when customer churn, weak activation, acquisition cost, support demands or shrinking margins begin to weaken the business. Follow the path from customer value through retention, payback and delivery economics, then choose a repair based on evidence.

Work through how to:

• Distinguish customer and revenue losses from expansion within existing accounts.
• Investigate early churn and gaps in activation.
• Assess acquisition cost and gross-margin-adjusted payback.
• Identify products or segments burdened by support, service or infrastructure costs.
• Evaluate pricing, packaging and delivery changes before retaining or retiring a segment.

This seven-module guide includes decision trees, metric definitions, worked calculations, operating routines, boxed Diamond Insights, a recovery example, a 90-day planning framework, a decision record and a thirteen-week cash worksheet. Key measures such as NRR, GRR and CAC are explained in plain English.

Written for SaaS founders and operators who want a practical way to connect customer outcomes with business economics.

By Brendan Dilgee | Reanimated Press

Digital downloads include: PDF + EPUB. Includes the book and its worksheets. No physical book, consultancy or interactive calculator software is included.