Most first-time buyers spend months obsessing over listings — and almost no time understanding what drives the price.

A home's listing price is just a number. The real story is in the data around it.

What actually matters before you make an offer:

• Days on market (DOM) — if it's been sitting 60+ days, you have leverage

• Price reductions — the seller already overpriced it once

• Comparable sales — what similar homes in the same zip sold for in the last 90 days

• Absorption rate — how fast homes in that neighborhood are actually moving

Most buyers walk into negotiations blind. They offer full ask on an overpriced home and wonder why they can't build equity.

The fix is simple: before you fall in love with a house, fall in love with its data.

At Brick & Wealth we break all of this down every week — mortgage rate moves, deal signals, market shifts — for buyers who want to buy smart, not just buy fast. 🏡