I build websites for restaurants, salons, and contractors, and the same 3 mistakes show up over and over — usually made by well-meaning owners or cheap freelancers:

1. No clear action above the fold. If someone lands on your site and can't find "Call Now" or "Book Appointment" within 2 seconds, you've lost them. Local customers aren't browsing, they're deciding right now whether to choose you or the next Google result.

2. Slow load times from bloated templates. A lot of "pretty" website builders ship huge unoptimized images and animations. On mobile data at a job site or in a car, that's a 6-8 second load — and most people bounce before 3 seconds.

3. Missing local trust signals. Reviews, service area, years in business, license/insurance info (for contractors), before/after photos (for salons/restaurants). Local customers buy on trust more than any other category — your site needs to prove you're legit in the first scroll.

If you're a local business owner and your site is missing any of these, it's costing you customers every single day it stays live. Happy to look at any site and tell you what's hurting conversions — just drop the link below.