The 9 Bullet Trigger Types

Fascination bullets are the most powerful micro-copy element in direct response copywriting.

Every great sales page, email, and ad that made you lean forward and reach for your wallet had a bullet section engineered with one (or more) of these 9 triggers.

Here they are — free.

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Type 1: The Secret

"The secret to [X] that [Y group] doesn't want you to know"

Type 2: The Counterintuitive

"Why [common belief] is actually the worst thing you can do for [desired outcome]"

Type 3: The Warning

"WARNING: Never [common action] unless you've done [specific thing] first"

Type 4: The Number

"The [specific number] words / steps / minutes that [specific result]"

Type 5: The How-To

"How to [desired outcome] without [painful objection]"

Type 6: The Story Setup

"What happened when [person] tried [unconventional approach] — the results were [unexpected]"

Type 7: The Contrast

"Most [group] do [X]. The top 1% do [opposite]."

Type 8: The Forbidden

"The [strategy/method] they've been trying to bury — and why it works better than anything mainstream"

Type 9: The Reason Why

"The real reason [common problem occurs] — and it's not what any expert has told you"

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What to do with these

Pick any product or offer you're currently writing copy for.

Write one bullet using each trigger type. You now have 9 bullets in under an hour.

That's more than most copywriters produce in a week.

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If you want 50 new bullets to your arsenal every 7 days — plus full breakdowns of Halbert, Bencivenga, and what's dominating digital right now — that's exactly what Bullet Fascination delivers weekly.

1-day free trial: https://whop.com/checkout/plan_I9PsjquSn5C6O/?session=ch_3GLAGvLweAyo3YG