Want to start a cleaning business in the United States? This playbook walks you through it step by step. Choose your niche (residential recurring, move-in/out, Airbnb turnovers, commercial contracts), handle licensing and insurance, master pricing math, build your starter kit, land your first customers, hire and train teams, and launch with a 90-day week-by-week checklist. Plus 7 ready-to-use SOP templates: residential and move-in/out checklists, client onboarding, quality inspections, hiring, incident reports, and Airbnb turnover checklists. Written for independent owners starting their first cleaning company. Instant PDF download.