Planning posts is the easy half. This does the other half: it works out the engagement rate on every post, tells you which content pillar is actually carrying the account, and names your best post per platform instead of leaving you to scroll for it.

WHAT YOU GET
One Excel file, nine working tabs, over 1,500 live formulas.

1. Start Here. Read it once, then you are running.
2. Setup. Your platforms, content pillars, formats and weekly target.
3. Content Calendar. The one tab you type in. Date, platform, pillar, hook.
4. Post Performance. Reach, likes, comments, shares, saves and clicks.
5. Ideas Bank. Every idea scored on effort against potential.
6. Pillars. Which theme is doing the work and which is filler.
7. Platforms. Reach and engagement per channel, with the best post found for you.
8. Weekly Plan. Planned against published, sixteen weeks.
9. Dashboard. Best post, best platform, best pillar, and what goes out next.

HOW IT WORKS
Mauve cells are yours. White cells calculate. Ninety posts are seeded in as a worked example.

WORKS WITH
Excel on Mac and Windows, Microsoft 365, and Google Sheets via File, Import, Upload. No add ons, no subscription.

INSTANT DOWNLOAD
Yours the moment you buy. Digital product, so no refunds once downloaded, but message me if anything does not work and I will fix it.