You spent real time building a lead magnet. This automation makes sure it does more than sit in someone's inbox. When a person fills out your download form, the guide lands in their inbox within seconds. Then the workflow follows up for 14 days: a plain check-in on Day 3, a personalized offer on Day 7 (written by AI with your service offer and a client quote built in), and a clean breakup message on Day 14 that gives them an easy way to opt out. The sequence stops as soon as you mark a lead replied or converted in your sheet.

It works with any lead magnet: a checklist, a free estimate guide, a market report, a cost calculator. You set it up once and it handles every new subscriber after that.

Setup takes about 30 minutes. You connect a webhook from your form tool, then add your download link and a couple of copy pieces (your offer, one social proof quote). An optional Day 3 SMS branch is included if you would rather text than send a second email.