A $16 MSRP linen runner that costs $8 wholesale is not a 50% margin until it sells. Keystone is the start, not the business.

What kills independent shops is dead inventory, not the unit cost. Buy the case you can turn in 30–45 days. Harbor prices every SKU as a case so you see the cash leaving the register before you click buy.

If a product needs more than one turn to pay for the case, skip it. The floor is built for restock, not for stocking a warehouse.