3 mistakes killing your YouTube Shorts reach (and the fix)
I've helped 1,300+ people build faceless YouTube Shorts channels. The same 3 mistakes show up constantly — fix these before you touch anything else:
1. You're switching niches every 2 weeks.
The algorithm needs signal. Every niche switch resets it. Pick one niche, commit for 30 days minimum, and let the data tell you if it's working — not your gut after 3 videos.
2. Your hook is trying to be "creative" instead of clear.
The first 1.5 seconds decide everything. Viewers don't reward cleverness, they reward clarity + curiosity. State exactly what they're about to learn/see, then tease the payoff.
3. You're posting inconsistently "when inspired."
Shorts reward daily posting cadence early on — it's how the algorithm learns to trust your channel. One video every 3 days won't get you there. Even a rough daily post beats a polished weekly one for the first 60 days.
If you want the full 30-day posting framework + hook library I use with my students, it's linked in my profile. Happy to answer questions on any of this below.
