Most stores stall under $1k because they copy a TikTok ad, not because "ads don't work."

If landed cost + ads + returns leave you under $15 contribution at a 2–3% conversion rate, no creative saves it. You just paid to learn the product was dead.

The filter I use before a single dollar of ad spend:

• AOV $40+

• Landed cost under $12

• A hook you can film in 15 seconds without a studio

• Kill it if it doesn't hit 2x ROAS in 7 days

That's the whole game. Product research is math, not vibes. If your current winner fails that filter, stop scaling it.