Stop guessing which ads work. Log each creative once and paste your Ads Manager results. The sheet scores every ad 0–100, gives it a verdict (Scale / Kill / Iterate / Watch / Testing), shows where the funnel is weak, and tells you what to do next.

What’s inside

Creative Log: room for 300 ads, with every key metric calculated for you
Kill / scale rules: thresholds you set and can change
Test Matrix: finds the winner and its lift over your original ad
Hook and Angle Libraries: graded by real results
Weekly Report and Dashboard: they build themselves

You get the Excel workbook, a demo file with 240 sample ads, and a step-by-step setup guide.

Works in Excel 2010 or later. No macros, add-ons or logins.

Benchmarks and demo figures are examples only. They’re not a prediction of your results.