Turn scattered lead follow-up into a routine your agency can actually stick to.

What’s included:

• A Google Doc of response scripts: first response, day 1/3/7 follow-ups, and re-engagement messages for leads that went cold.
• Six AI prompts for drafting personalized follow-ups and fact-checking them before they go out.
• A Google Sheets pipeline tracker with lead, source, last touch, next follow-up, status, and next action, plus a status dropdown and clearly labeled fictional sample rows.
• A one-page setup guide covering how to copy the files, replace the samples, and start working your pipeline.

Built for small marketing agencies that lose leads in the gap between first reply and signed proposal. Adapt the scripts to your voice, then run the follow-up yourself.

Honest scope: this is a set of manual tools, not an automation. Nothing sends messages for you, and the AI prompts need your own AI tool and your review before anything goes to a lead. Check the consent and opt-out rules that apply to your outreach.