Most web3 projects fail at DevRel — here's why
You built a protocol. You have GitHub stars. You have a Discord with 2,000 members who never ship anything.
That's a DevRel problem.
Here's what I see over and over with web3 and AI projects:
1. They hire one DevRel person instead of building a DevRel system.
One evangelist can't create docs, run workshops, produce videos, write tutorials, AND manage community. Everything gets diluted. Nothing lands.
2. Their developer education is passive, not cohort-based.
A docs site isn't DevRel. Developers learn by doing — with structure, accountability, and other builders around them. Cohorts with clear outcomes turn lurkers into active contributors.
3. Content is an afterthought.
Videos and blogs aren't just marketing — they're recruiting tools for your ecosystem. A well-placed tutorial on YouTube compounds for years. Most projects treat it like a Twitter thread and move on.
The projects that win treat DevRel like a product — with roadmaps, OKRs, and dedicated execution.
That's what we do at Cohortea. We embed into web3 and AI projects as the outsourced DevRel team — running cohorts, producing content, growing builder communities.
If your developer ecosystem isn't scaling with your protocol, let's talk.