Why did you choose the Standard Netflix plan without hesitating? Why does a $14 entrée feel reasonable when there's a $38 option above it? These weren't accidents. Every price you've seen was designed to make you feel exactly what the seller needed you to feel.

📘 WHAT YOU'LL LEARN

• How price anchoring makes expensive products feel like bargains — and cheap ones feel like risks

• Why the most expensive item on any menu exists purely as a decoy

• The two principles — Extremeness Aversion and Tradeoff Contrast — behind every purchase decision

• How Netflix, Peloton, and Apple engineer your choices before you realize a decision is happening

📦 WHAT'S INCLUDED

• 12-page visual PDF covering the full price anchoring framework

• Real-world case studies from brands you encounter every day

• Critical thinking questions to pressure-test your understanding

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