That $85 moisturizer costs $4 to make. That $280 sneaker is $159 on Amazon. The gap between cost and price isn’t random — it’s engineered. Once you understand the Price Multiplier, every price tag starts making a different kind of sense.

📘 WHAT YOU’LL LEARN

• What the Price Multiplier is and why it ranges from 3x in apparel to 50x in cosmetics to unlimited in software
• Why the same product costs twice as much in a store as online — and why nobody is cheating
• How Apple uses innovation to justify a premium multiplier while Amazon uses efficiency to slash it
• How technology disrupted the entire publishing supply chain — and which industry gets disrupted next

📦 WHAT’S INCLUDED

• 14-page visual PDF with engineering blueprint-style diagrams
• Industry multiplier spectrum chart across sectors
• The Strategy Matrix — Innovation vs. Efficiency framework
• Publishing supply chain disruption case study

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