You’re not bad with money. Your brain is just running four exploitable programs that retailers, pricing teams, and product designers have spent decades learning to hack. This bundle breaks all four down — visually, clearly, and permanently.

📘 WHAT’S INCLUDED

• Sunk Cost Fallacy — Why you keep finishing bad investments and bad jobs long after you should have walked away
• Ratio Bias — Why $50 off feels like nothing on a laptop but massive on a t-shirt, and how retailers exploit that gap
• Price Anchoring — Why you always choose the middle option, and how that choice was engineered before you saw the menu
• Loss Aversion — Why losing $100 hurts twice as much as finding $100 feels good, and how that asymmetry controls every purchase

📘 WHAT YOU’LL LEARN

• Why your brain judges percentages instead of real dollars
• How the 2.5x Rule explains irrational financial behavior — backed by Nobel Prize research
• The pricing tricks behind every “great deal” you’ve ever fallen for
• The one mindset shift that separates emotional decisions from rational ones

🎯 PERFECT FOR

• Anyone who wants to understand why they keep making the same money mistakes
• Investors, shoppers, and self-directed learners who want sharper financial instincts
• High school and college economics or personal finance courses
• Educators building a behavioral economics unit from scratch

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