Why does $50 off a $1,299 MacBook feel like nothing — but $50 off an $80 pair of sunglasses feel like a steal? The math is identical. The feeling is completely different. That gap is called the Ratio Bias, and once you see it, every price tag starts to look different.

📘 WHAT YOU’LL LEARN

• Why the brain evaluates ratios and percentages instead of actual dollar amounts
• How Apple, Amazon, and Walmart exploit this exact blind spot to make you spend more
• The 3 retailer tricks hiding behind every “great deal” you’ve ever fallen for
• How to think like an economist the next time you’re standing at the checkout

📦 WHAT’S INCLUDED

• 13-page visual PDF covering the full Ratio Bias framework
• Real-world pricing examples from brands you already know
• The Psychology Matrix — one chart that explains how perception overrides math

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