Every company makes one hidden decision that determines its entire structure — build it ourselves, or buy it from someone else? This Nobel Prize-winning idea explains why Walmart outsources its shipping while Tesla built its own charging network from scratch.

📘 WHAT YOU'LL LEARN

• What transaction costs are and why they determine where every company draws its boundary

• How the Make vs. Buy decision works using real-world comparisons students already know

• Why technology is systematically shrinking companies by collapsing market friction

• Three critical questions every entrepreneur must ask before building anything in-house

📦 WHAT'S INCLUDED

• 14-page visual PDF covering the full transaction cost framework

• Make vs. Buy scale diagram with transaction cost breakdown

• Walmart vs. Tesla side-by-side case study and decision comparison table

• Technology Shrinks the Firm before/after boundary visual

• Three real-world boundary rewrite examples: AWS, Upwork, and Foxconn

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