Most local businesses post 3 times, get 12 likes from friends and family, then quit. Sound familiar?

Here's the real problem: they treat social media like a billboard instead of a conversation.

Your local audience doesn't want polished corporate content. They want to see the owner prepping food at 6am. The barber cracking jokes mid-fade. The gym coach celebrating a client's first pull-up.

What actually works for local businesses:

• Behind-the-scenes content (raw, unfiltered, real)

• Customer transformation stories

• Local community engagement (comment on other local pages, share local events)

• Consistent posting schedule (3-5x/week minimum)

• DM every single person who engages with your content

The businesses that win on social media aren't the ones with the biggest budget — they're the ones that show up consistently and actually talk to their audience.

We run social for local businesses full-time at Conic Agency. If you're a local business owner who's tired of guessing what to post, we should talk.