Module 1 — Brand Intelligence Gathering (5 lessons, 60-75 min): Meta Ad Library, TikTok + Instagram content mining, Reddit + review mining, Google Trends validation. All scraped with Claude.ai, all feeding the dashboard. The real examples of the workflow as part of the live teaching backbone throughout.

Module 2 — Customer Intelligence & Message Architecture (5 lessons, 55-70 min): ICP built entirely from Module 1 scraped data using the generalized avatar process. 5-stage awareness funnel mapped from the data. One-Liner built, iterated, and locked. Hero offer simplified and aligned to the message.

Module 3 — Creative System & Performance Intelligence (5 lessons, 60-75 min): Creative briefs written from the ICP and awareness funnel. Channel alignment audit against the locked One-Liner. Dashboard review ritual and Double Down Protocol. Retention and referral system. 90-Day Roadmap.

Also included( $347 value ): The full obstacle map showing exactly which lesson eliminates each student failure point, the fast win map for all 3 modules, the 5-platform intelligence stack diagram, and a 4-phase build sequence.

Special Bonus($597 value): Brand Audit system to see how every brand is succeeding and the gaps they could fill.