Been doing digital art for creators for a while now. Here are the biggest mistakes I see:

1. Too many colors. Your brand should have 2-3 core colors max. When your emotes, overlays, and thumbnails all use different palettes, nothing feels cohesive. Pick your colors and stick with them.

2. Emotes that don't read at small sizes. Your emotes get rendered at like 28px in chat. If there's too much detail, it turns into a blur. Simple shapes, thick lines, high contrast — that's what pops.

3. Ignoring the thumbnail game. Your thumbnail is the first thing someone sees. If it looks generic or cluttered, you're leaving views on the table. One focal point, readable text, and a consistent style across your library.

If you want help getting your visual brand right, check out what I'm offering here. $10 for a custom piece — emotes, overlays, thumbnails, logos, whatever you need.