Free for local SEO agencies. The 25-point checklist we use to audit a Google Business Profile from public data, plus a finished sample audit you can show clients under your own brand.

Inside (8-page PDF)

• 25 checks in 7 groups (foundation, links, hours, content, visuals, reviews, activity) with a 0-1-2 score
• What each failing point costs the business, in plain words
• The map-position line that does most of the selling
• A stop rule that keeps you honest when a profile is already in good shape
• A complete 5-page white-label sample audit (anonymised, public data)

Built for

Agencies that sell or deliver local SEO and want a repeatable audit that opens conversations.

Public data only, no access needed. Nobody can promise Google rankings, and this checklist doesn’t.

Free tool

Score the 25 points in the GBP Audit Builder and print the report as a PDF with your logo, right in your browser: allbuiltdifferent-gbp.vercel.app/tools/gbp-audit

Free course

Five short lessons: run the audit, fix the basics, keep the profile active and show the work so clients renew. It opens in your Whop hub as soon as you get access.

Rather send us one client? We’ll audit it with your logo, free, within 48 hours. The white-label GBP service is in this store.