A step-by-step guide to defining, packaging, pricing, and successfully selling advisory services that transform client relationships and boost your firm's profitability. A practical guide for accountants & bookkeepers. Covers: Why Advisory Services Now?, Defining Your Niche & Service Offerings, Packaging Your Advisory Solutions, The Art & Science of Value Pricing, Crafting Your Sales & Marketing Message, Delivering Exceptional Advisory Engagements, Scaling Your Advisory Practice. Instant PDF dow