The 5-Minute Deal Analysis Framework That Changed My Wholesaling Business
Most beginner wholesalers waste 30-60 minutes analyzing a single deal. Spreadsheets, scattered calculators, manual comps — it's slow and it kills your deal flow.
Here's the framework I use to analyze any deal in under 5 minutes:
1. ARV First
Always start with After Repair Value. If you don't know what the property is worth fixed up, nothing else matters. Pull comps within 0.5 miles, sold in the last 90 days, similar bed/bath/sqft.
2. The 70% Rule (With Adjustments)
MAO = (ARV × 0.70) - Repair Costs - Assignment Fee
This is your baseline. For competitive markets, push to 75%. For rural deals, drop to 65%. Know your market.
3. Rehab Ranges, Not Exact Numbers
Stop trying to get exact numbers on the first pass:
Light cosmetic: $10-20/sqft
Medium (kitchen + bath): $25-40/sqft
Heavy (structural, roof, foundation): $50-75/sqft
4. Risk Rating
Strong: 20%+ margin after all costs
Borderline: 10-20% margin, needs negotiation
Pass: Under 10% or red flags
5. Speed Wins
The investor who responds first usually wins. Analyze fast, offer fast, follow up fast.
This framework is exactly what DealFlow AI automates. Numbers in, deal rating out — plus MAO, rehab estimates, and buyer-ready summaries.
If you're doing more than 3 deals a month on spreadsheets, you're leaving money on the table.
