Digital Gold

Data is the new oil

And you can cash in

170 years ago, California had it’s first boom after gold was discovered near Sacramento

One of the richest men from the period was Levi Strauss

He wasn’t swinging a pickaxe and sifting through the dirt though

He was selling jeans to the guys who were grinding it out

We’re in a similar paradigm shift now

Every single Fortune 500 executive is trying to work out how to use AI to cut costs

We’re still in a multi-decade transition of shifting business software into the cloud

And salespeople are going to earn billions of dollars in the process

That’s where I come in

For the last 8 years I have worked with more than 40 startups as they’ve built their sales teams

I’ve charged millions of dollars for my work, hiring more than 150 reps

I’ve talked to thousands of reps

I’ve seen what works at what doesn’t

Some reps are grinding it out, after years of trying, they’re still hoping to clear $70k in a year for the first time

Others, with the same amount of time in the game, are going to take home $250 this year, are sitting on 6 figures of equity and are having a lot more fun in the process

Some of the outliers I’ve worked with have made more than a million dollars cash in a year

More than a few of them are sitting on millions of dollars of stock options

Sales is about hard work, but it’s also a game of positioning and avoiding obvious mistakes

This course will cover:

• How people actually make (lots of) money in sales

• How to work with external recruiters 


• How to create a perfect resume (I use this template for my candidates everyday)

• What LinkedIn looks like if you are a recruiter

• How to evaluate new account executive roles

• What you need to consider as a first sales hire

• What to do if you’ve just been fired

• What to do if you don't want to change jobs today, but want to set yourself up for long term success