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I've seen hundreds of students try to start businesses. Most fail not because their idea is bad, but because they make the same 3 marketing mistakes:

1. They build before they sell.

You don't need a website, a logo, or a business card. You need one paying customer. Talk to people, find the pain, charge for the solution. Everything else comes after.

2. They market to everyone.

"My target audience is anyone who wants to make money." No. The tighter your niche, the easier it is to sell. A guide for "college students who want to freelance as copywriters" outsells "how to make money online" every single time.

3. They give up after 2 weeks.

Marketing is a compounding game. The post you write today might convert someone 3 months from now. Most people quit right before things start working.

If you want practical frameworks that cut through the noise, I put together a set of guides covering exactly this — strategy, positioning, and growth tactics that actually work when you're starting from zero.