Most startups and small businesses burn money on marketing that doesn't work. After working with dozens of businesses, these are the 3 patterns I see over and over:

1. Running ads before you have a funnel.

You're sending paid traffic to a homepage with no clear CTA, no lead capture, and no follow-up sequence. That's not marketing — that's donating money to Meta.

2. Trying to be on every platform.

You don't need TikTok, Instagram, YouTube, LinkedIn, X, AND a podcast. You need ONE channel where your customers actually are, and you need to dominate it before expanding.

3. No tracking.

If you can't tell me which campaign drove which sale, you're guessing. And guessing doesn't scale.

The fix isn't complicated — it's just disciplined. Pick one channel, build a real funnel, track everything, then scale what works.

That's exactly what we help startups and small businesses do at Dontriant. Whether you want to learn it yourself, build it together, or have us handle everything — we've got a path for you.