Bench gets you the first dollar. Lab is the maintenance contract — so the layer doesn’t freeze after day 14.

Month 1–2 already written (8 Monday packs):

1. Kill “Go Pro” — the wall is the product they buy
2. Screenshot 1 is a sales page
3. Cut the tour — delete until 60% complete
4. Web checkout is not a blog — keep the 30%
5. Price is a sentence — plan order, not a number
6. The trial that doesn’t leak — day-6 reminder
7. Who should leave — refunds are a missing filter
8. Reviews that print money — ask after the win

Each Monday you get:

• A teardown of a live pattern (not recycled tips)
• One experiment with a metric and a fail rule
• Paste-ready replacement copy
• A bonus (emails, plan cards, review replies, win catalog)
• 12 new hooks

This is why $29/mo is not a newsletter. It’s a new ship list every week.

Cancel anytime. Keep what you downloaded.
If you don’t have Bench yet, start with Kit ($67).