An exclusive DR ads community for health, beauty and wellness brands that want to find winners on Meta more consistently.

For 5 years, my team at Konvert Ads has written ads in one of the hardest markets on Meta. Most of our clients sell to women 40+, a buyer who’s tried everything and stopped believing most ads she sees.

Our ads run in accounts doing $150K-$300K/day, with a 15%+ win rate on net new TOF concepts.

This community is how we do it, broken down so you (or your strategist) can use it.

What you’ll get inside

→ How we research a market before anyone writes a script. Same process behind 8 concepts we launched for a supplement brand, where 6 became scalable winners.

→ How we pick the 2-3 angles worth testing, so every ad you launch has a real reason to work.

→ How we write DR copy for a buyer who’s heard every claim. It’s kept one of our ads the top spender in a brand’s account for 6 months, ahead of their internal team and 2 other agencies.

→ How we read the account and iterate on winners, so one good angle keeps spending for months.

→ Weekly breakdowns of TOF ads, and exactly why they worked.

Who it’s for

Brand owners who write their own ads, and brand owners who want their strategist or copywriter to understand what makes an ad scale. Copywriters and agency owners get a lot out of it too.