Product Launch to Sellout

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What People Will Learn: The 10 Core Psychological Hacks:

Identity-Based Selling - How to sell transformation and tribal membership instead of features and specifications (like Apple, Nike, and Tesla do) Authentic Scarcity Creation - Building real, verifiable limits that create urgency without destroying trust Pre-Launch Social Proof Engineering - Manufacturing credibility and testimonials before you have a single paying customer The 90-Day Hype Cycle - A three-phase anticipation architecture that makes your launch feel like an unmissable event Price Anchoring Psychology - Making premium prices feel like bargains through strategic framing and decoy pricing Transparent FOMO - Creating genuine fear of missing out through visible, real-time capacity limits Loss Aversion Tactics - Using the fear of loss (which is 2x more powerful than desire for gain) to drive immediate action Exclusivity Engineering - Reversing the power dynamic so customers compete to buy from you, not the other way around Strategic Reciprocity - Building overwhelming value debt that makes NOT buying feel wrong Post-Launch Momentum Systems - Converting one-time launches into perpetual demand engines through success story factories, waitlist pipelines, and affiliate armies

Listeners will walk away with:

Actionable frameworks they can implement immediately Real-world examples from Apple, Supreme, Tesla, Peloton, and other leaders Step-by-step processes for launch (pre-launch, launch day.