Most popular makeup brands have 60-80% margins. That means you're paying $40 for a product that costs $8-12 to make.

Here's the thing — the exact same products end up on discount channels, closeout distributors, and authorized resellers for a fraction of the retail price. Same formulas, same packaging, same batch codes.

Brands with the biggest retail markups:

• High-end foundations — retail $45-65, actual cost to produce: ~$5-8

• Eyeshadow palettes — retail $50+, sourcing cost: ~$12-18

• Setting sprays — retail $30-35, production cost: ~$3-5

• Lipstick sets — retail $25-40, bulk cost: ~$6-10

The difference? Marketing, packaging, and retail shelf space fees. The product itself is identical.

I started DropVault because I got tired of watching people overpay. We source directly from discount channels and pass the savings to you. No membership fees — just better prices.

If you're spending $100+/month on makeup, you could easily cut that in half without changing a single product in your routine.