Most e-commerce sites leave money on the table. After building dozens of stores, here are the 5 mistakes I see constantly:

1. Slow load times.

Every extra second costs you ~7% in conversions. Compress your images, lazy load below-the-fold content, and ditch heavy scripts you're not using.

2. Checkout friction.

If your checkout has more than 2 steps, you're losing people. Guest checkout should be default. Auto-fill everything you can.

3. No social proof above the fold.

Reviews, testimonials, trust badges — they need to be visible before anyone scrolls. People buy from people they trust.

4. Weak product photography.

You don't need a studio. But you do need consistent lighting, multiple angles, and at least one lifestyle shot showing the product in use.

5. Mobile is an afterthought.

Over 60% of e-commerce traffic is mobile. If your site doesn't feel native on a phone, you're invisible to most of your customers.

Fix these five things and you'll see a measurable lift in revenue — no redesign needed.

Building an e-commerce site from scratch or need a full overhaul? That's exactly what I do at WebCraft Studio.