“Animate my hero” gets you a fade. A brief gets you motion that feels designed. This free cheat sheet shows how to write one: the five questions every motion line answers, the eases that fit each job, and five real briefs from the Directed Motion Pack.

What’s inside:

• The Brief Formula: what moves, from where, how long, which ease, in what order
• Easing cheat sheet: the right ease for entering, leaving, loops and accents
• 5 copy-paste briefs: logo reveal, hero entrance, button press, skeleton loader, marker highlight
• 7 fix-it prompts for when the first result feels slow, robotic or busy

Who it’s for: designers, developers and founders who build web animation with Claude or ChatGPT.

How you get it: instant download (PDF + a copy-button page + a plain text file).

Free to use in your own and client work. All 30 briefs with working HTML/GSAP components are in the Directed Motion Pack.

Not affiliated with Anthropic, OpenAI or GreenSock.