The prospect says "it's too expensive" and you panic. You discount. You over-explain. You lose the deal anyway. Or they say "not right now" and you accept it politely and add them to a follow-up list you'll never open. 44% of salespeople give up after one objection -- but 80% of deals require five or more. You're not losing on product. You're losing on conversation.

The Sales Objection Playbook is 44 copy-paste scripts for every objection you'll ever hear -- organized by category. Inside: 12 price objection scripts that stop you from discounting, 8 timing scripts that turn "not now" into "let's start small," 8 authority scripts that arm your champion to sell internally, 8 need scripts that make the cost of inaction impossible to ignore, 8 trust scripts backed by proof instead of promises, plus a follow-up system for objections that don't resolve on the first call.

Print the cheat sheet from Chapter 8. Tape it to your monitor. The next time a prospect pushes back, you'll know exactly what to say -- in under 60 seconds. Handle 2 more objections per week and you close 2 more deals per month. The math is simple.