Why most local business websites lose customers (and how to fix it)
I've built sites for dozens of local businesses and the same mistakes keep showing up.
Here are the 3 biggest ones:
1. No clear call to action. Your homepage should make it dead obvious what someone should do next โ call you, book an appointment, or get a quote. Most local sites bury this.
2. Not mobile-first. 70%+ of your traffic is from phones. If your site looks broken on mobile, you're losing money every day.
3. Slow load times. Every second of delay costs you ~7% in conversions. If you're using a bloated template with 15 plugins, you're bleeding leads.
The fix isn't complicated โ clean design, fast loading, one clear action per page. That's it.
I build websites specifically for local businesses that need to convert visitors into customers. If your current site isn't doing that, let's talk.