Most e-commerce stores leave 20-30% of their revenue on the table because their email setup is either broken or nonexistent.

After auditing dozens of brands doing $10K-$100K/month, the same three gaps show up every single time:

1. Welcome Flow

Most brands send one "thanks for signing up" email and call it a day. Your welcome flow should be 5-7 emails over 10 days. The first email alone should convert at 5%+ if you're doing it right. Introduce the brand, handle objections, and make a compelling first offer.

2. Abandoned Cart Flow

If you're sending one reminder email, you're leaving money on the table. The move: 3 emails over 72 hours. First one is a soft nudge (1 hour). Second adds social proof (24 hours). Third hits with urgency or a small incentive (72 hours). This alone can recover 10-15% of abandoned carts.

3. Post-Purchase Flow

This is where most brands completely drop the ball. The customer just gave you money — that's when they're most engaged. Cross-sell, ask for reviews, educate on the product. A good post-purchase sequence increases LTV by 20%+ and turns buyers into repeat customers.

If you're running an e-commerce brand and want these flows built out by professionals, that's exactly what we do at BrandLiftWorks.