I've helped dozens of people launch stores over the past year. The same 5 mistakes come up almost every time.

1. You're selling what YOU think is cool, not what people are buying.

Use tools like Google Trends, TikTok Creative Center, and Amazon Movers & Shakers to validate demand before you spend a dollar on ads.

2. Your product page looks like a scam.

No reviews, stock photos, broken English copy. Spend 2 hours making your product page look like a real brand. Add trust badges, real-looking reviews, and a clear value proposition above the fold.

3. You're running ads with no hook.

The first 3 seconds of your ad determine everything. Start with a bold claim, a surprising visual, or call out a specific pain point. "This product changed my morning routine" beats a generic product showcase every time.

4. You're giving up after 3 days.

Most winning products take 5-10 ad sets tested before you find what works. Budget $200-300 for testing before you expect results.

5. You have no backend.

Email flows, upsells, and bundles are where the real margin is. If you're only making money on the first sale, you're leaving 40%+ on the table.

I break down exactly how to fix all of these inside Emma's Ecom Academy. But even if you never join — apply these 5 fixes to your current store this week and watch what happens.