My Pinned Post Formula (0 to 20+ inbound DMs)
how I book 20 calls/month without DMing first
your pinned post is your silent sales pitch where every profile visitor sees it before they ever DM you
most freelancers either pin something random from 6 months ago or overthink it and pin nothing at all
this prompt interviews you, finds your strongest angle, and gives you the exact structure to write a pinned post that does the selling for you
what you get:
the pin engine prompt: paste it into claude or chatgpt, answer a few questions about your work, your wins, your process. it gives you your strongest pinned post angle, a skeleton to write from, and the reasoning behind why that angle works better than the alternatives.
(the best result comes when you write the post, it just tells you exactly what to write about)
- pin rotation check: it tells you when your current pin has done its job and what your next one should be based on what you're trying to attract
the 3-second test: a final filter before you publish. does your pin stop the scroll in 3 seconds or does it get skipped? if it fails, it tells you exactly what to fix
who this is for:
freelancers, ghostwriters, consultants who know their work is good but their profile isn't proving it
if your pinned post is either empty, outdated, or just a thread you liked, this is the fix



