Most events fail before anyone sends an invite. Not because of the flowers or the playlist — because three things were never decided.

1. Who it's for. If you can't name the 20 people who must be there, you don't have an event. You have a maybe.

2. The one feeling you want people to leave with. Everything else is decoration.

3. A hard stop time. Open-ended nights drift. Defined nights peak.

Lock those three first. Then build around them.