Ran a rental fleet for two years before I figured out the real unlock: locals are price-shoppers, tourists are experience-buyers.

A local renting a Huracan for the weekend is comparing you against 5 other shops on price. A tourist who just landed in South Beach for 3 days isn't comparing — they're trying to make the trip unforgettable, and they'll pay for that.

So we rebuilt the whole model around weekend tourist trips: tight 2-4 day windows, pickup/drop right near the hotel strip, and a concierge chat so people can lock in a car before they even land. Priority booking + member pricing through a paid membership instead of one-off rentals — it filters for people who are actually ready to book, not just browsing.

If you're in the exotic rental space and only marketing to locals, you're leaving the highest-intent buyers on the table.