Ever stood in the supermarket squinting at a label, wondering what “glycerides” or E471 actually are? Same. I used to Google every weird word on the packet, right there in the aisle.

The Hidden Ingredient Decoder does it for you in seconds.

How it works:
✔ Look up any label word or E-number, like whey, shellac or E120
✔ Paste a whole ingredients list and it spots the non-vegan bits for you
✔ Get a clear answer: Vegan, Not vegan or It depends, with a plain-English reason why
✔ See what to watch out for and what to swap it for

What’s included:
🔍 Hundreds of hidden ingredients explained in plain English
🛒 Everyday products that often hide animal ingredients, each with a vegan swap
💄 Toiletries and make-up too
🇬🇧🇺🇸 A UK/US switch, so it matches the labels you’re reading
🔄 Free updates every 3 months, because recipes change

📱 Works on your phone, right there in the aisle. No app to download.

Built on over 10 years of vegan know-how, from a dairy farmer’s daughter who once stood in Tesco in tears asking “is this even vegan?”

Been vegan for years and labels still catch you out? This is for you.

Want the full step-by-step plan? The Decoder is included in my guide, Is This Even Vegan? The Shopper’s Guide for New and “Almost” Vegans.