Going vegan is exciting, but standing in the supermarket reading the back of every packet? Not so much. One minute you’re Googling an ingredient you can’t pronounce, the next you’re buying a “vegan” cheese that tastes like a candle.

I’m Sarah, a dairy farmer’s daughter who went vegan over 10 years ago. This is the guide I wish I’d had from day one.

It’s a simple 4-week plan: three small steps a week, about 15 minutes each, starting in your own kitchen. It takes you from your very first shop to reading labels in seconds, so you can skip the stress (and the wasted money).

Inside, you’ll learn how to:
✔ Plan your first vegan shop with a ready-to-go shopping list
✔ Tell if something’s vegan in seconds with my Four-Step Aisle Audit
✔ Spot the sneaky hidden ingredients
✔ Swap your faves for vegan versions worth buying (I’ve tried the abominations so you don’t have to!)
✔ Shop on a budget
✔ Cover the nutrients that matter with simple fixes

Plus 3 interactive tools:
🔍 Hidden Ingredient Decoder: look up any label word in the aisle
🍫 Craving Rescue Kit: a swap for the foods you miss most
🥕 My Plant-Based Kitchen: your favourite meals as swaps and a shopping list

📱 Print it or keep it on your phone
🌱 No preachy rulebook, just keeping the foods you love, vegan

Whether you’re fully plant-based, cutting back or “almost vegan”, it’ll help you shop with confidence.

One avoided “oops, that wasn’t vegan” moment could save you more than the price of the guide.