Learn content marketing from Andrew Whalley, a Marketing Lecturer at Royal Holloway University of London, in this 71-page practical and theoretical guide. Discover how to reach today’s hyper-connected consumers with strategies that actually work—moving beyond outdated interruptive marketing to build real engagement.

This comprehensive guide covers everything from content marketing fundamentals to ROI measurement and SEO integration. You’ll assess your current position, define clear goals, and understand how content marketing shapes user experience and drives business results.

• 71-page practical and theoretical guide
• Content marketing definitions, history, and future trends
• ROI, SEO, and UX fundamentals
• Goal-setting and strategy frameworks
• Real-world use cases and applications