This 85-page guide by Leigh Cowan challenges the widespread misunderstanding of value-based pricing and positions pricing as a core business strategy, not just a finance function. You’ll learn how pricing connects directly to your marketing mix, corporate governance, and stakeholder value.

Discover the frameworks and decision-making models that drive pricing success. The “7-Point Star” framework covers compliance, reputation, stakeholders, leadership, shareholders, and social responsibility—showing you how pricing affects every level of your organization.

• Complete 85-page eBook in PDF format
• Strategic pricing foundations and definitions
• Proven pricing models and implementation guides
• 7-Point Star governance framework
• Real-world applications and case studies
• Immediate download upon purchase