Learn how affiliate marketing works and why it’s one of the most cost-effective ways to drive sales and expand your reach. This course covers the fundamentals of performance-based marketing, from understanding CPM, CPA, and CPC models to exploring the rich history of affiliate programs like Amazon Associates and Procter & Gamble’s partnership with Yahoo!.

Discover the two essential roles—merchants and affiliates—and how their collaboration creates powerful marketing opportunities. You’ll explore why affiliate marketing delivers such strong ROI through easy tracking, relevant content integration, and massive exposure potential.

• Introduction to affiliate marketing and key terminology
• Performance-based marketing models (CPM, CPA, CPC)
• History of affiliate marketing and landmark programs
• The merchant and affiliate relationship explained
• Benefits: partnerships, cost-efficiency, tracking, and reach
• Steps to set up and launch your first affiliate program
• Top affiliate marketplaces and platforms