Most first products fail because they’re not a product. They’re research, a half-built brand, and a plan to sell “once it’s ready.”

Stop researching. Pick one offer. Sell it to 10 people.

This playbook walks you through three steps:

1. Pick one offer.
2. Write the pitch.
3. Get 10 people to pay.

No funnel. No following. No waiting until you’re “ready.”

$27. If you finish it and still don’t have a sellable offer, I’ll refund you.