You already pay for every new-patient or new-customer inquiry. Google Ads leads averaged about $70 each in 2025 (WordStream/LocaliQ benchmarks), and the business that replies first usually wins the booking. This kit helps a clinic or local service business stop losing paid leads in the first 72 hours.

What you get (instant download):

• Speed-to-Lead Playbook (8-page PDF): what a lead really costs, why reply speed decides who gets the patient (with sources), the lead journey and where it leaks, a 15-minute self-test for your own forms and phones, first-72-hours follow-up scripts (text, email, voicemail), a landing page checklist, and a 10-minute weekly operations check.
• Landing Page Template (single HTML file): mobile-first, fast, no scripts, with tap-to-call, a short form, a reply-time promise, “what happens next” steps, reviews and FAQ. Replace the [brackets] and upload it anywhere, or copy the sections into your site builder.
• Lead Leak Calculator (Excel / Google Sheets): enter your spend, inquiries and reply speed to see the money at risk each month and year.

Who it’s for: chiropractors, dental and medical clinics, med spas, physical therapy, and home service businesses (HVAC, plumbing, cleaning) that run ads or get form and call leads.

Not included: done-for-you setup, software, or guaranteed results. Figures are published averages, not promises for your business.

Made by First Answer (firstanswer.lol), which also runs a free reply-speed test for clinics.