A free spreadsheet for clinics and local service businesses that pay for leads. Enter six numbers (monthly marketing spend, inquiries per month, the share that wait over an hour for a reply, two booking rates, and revenue per customer) and it shows:

• what each inquiry costs you
• how much ad spend goes to inquiries that got a slow reply or none
• the extra bookings and revenue you would get if every inquiry got a fast reply, per month and per year

Works in Excel or Google Sheets. The example booking rates are assumptions, so replace them with your own numbers.

Cost-per-lead reference: WordStream/LocaliQ 2025 Google Ads benchmarks put the average at about $70 per lead across industries.

Want to fix the leak? The full Speed-to-Lead Kit ($24) adds an 8-page playbook with first-72-hours follow-up scripts and a mobile-first landing page template: https://whop.com/firstanswer/first-answer-speed-to-lead-kit/