Most personal trainers who try to go online make the same mistake: they charge one flat rate for "online coaching" and hope for the best.

Here's what actually works — the 3-tier model:

Tier 1 — Starter ($150/mo)

Custom workout plan (updated monthly), weekly check-in via text, form review on 3 exercises per week. Low commitment entry point.

Tier 2 — Growth ($300/mo)

Custom workout + nutrition plan, 2x weekly check-ins, unlimited form reviews, monthly progress call. This is where most clients should land.

Tier 3 — Elite ($500/mo)

Everything in Growth plus weekly coaching calls, priority response time, and lifestyle coaching. Your premium offer.

Why this works:

• Gives clients options (people buy more when they feel in control)

• Anchors the middle tier as the "obvious choice"

• Lets you upsell over time

The biggest trap? Underpricing. At $50/month you need 100 clients to make $5K. At $300/month you only need 17.

Stop thinking like a gym trainer. Start thinking like a business owner.

I built a full system with templates, scripts, and action plans to help trainers launch online coaching. Check it out if you're ready to make the jump.

You made the right call. Here's how to get the most out of everything inside:

Step 1: Head to Templates & Scripts and download the Client Onboarding System + 3-Tier Pricing Blueprint.

Step 2: Set your pricing — $150/mo basic, $300/mo standard, $500/mo premium. Adjust later.

Step 3: Open the "First 5 Clients" Action Plan. Day 1 starts today.

Step 4: By Day 3 you'll use the DM scripts to reach out to potential clients.

Step 5: Follow the 30-Day Content Calendar for exactly what to post.

Drop a message in Coach Community if you have questions. Let's get you your first online client. 💪