You have an idea. You don’t have an offer yet. There’s a difference, and it’s the reason nothing is selling.

This free worksheet walks you through the exact exercise: pick the person, pick the result, name the thing they dread, and assemble it into one sentence under fifteen words.

It takes about 20 minutes. You also get access to Founders Chat, where you can post your offer sentence and get it torn apart by me and other founders before you waste a month building the wrong thing.

No card required. Take the worksheet and go.